P.O.P. Display Information

Point Of Purchase advertising

“Point Of Purchase advertising”. These four words clearly state what it is: advertising done at the point of purchase, which is any retail place of business where products or services can be bought.
 
In its simplest form, Point-Of-Purchase (P.O.P.) merchandising and advertising is:
 
“Any merchandising device, sign, or advertisement used inside or outside a retail store to provide information about products or services available there, with the purpose of influencing and motivating favorable buying decisions among shoppers or passersby”